Riverence forms partnership with Troutex to expand distribution, quality of premium salmon, trout offerings
Riverence, a premium salmon and trout producer in Washington State, has announced a strategic partnership with Danish trout egg producer Troutex that will see the two companies work together on breeding and quality improvement of some salmon and trout species.
The alliance was announced at the United States Trout Farmers Association Trade Show, which took place in Twin Falls, Idaho, U.S.A., 21 to 23 September.
Riverence, which produces “high-pedigree” Pacific steelhead trout, Pacific coho salmon, golden rainbow trout, and fresh water-proven Atlantic salmon eggs, and rainbow trout and steelhead trout aquaculture firm Troutex will work together to improve both companies’ genetics and breeding program, as well as fish quality and service.
“A joint approach to breeding will prove extremely beneficial for both companies,” Riverence Communications Manager Gabe Watkins said. “Riverence has shown remarkable results in its breeding program in a very short amount of time, due to its highly experienced team of fish experts. Troutex has developed its own breeding program based on known methods from the mink and poultry industry, in cooperation with an expert in genetics."
Moreover, Watkins said, “Troutex sells eggs to more than 30 countries worldwide, opening doors for the alliance.”
“The companies’ diverse selection of species and strains will make it possible to reach even more customers with the right eggs,” he said.
With multiple sites in the U.S.A., Northern Ireland and Denmark, Troutex Director Hans Jørn Holm said the partnership will allow the companies to increase both biosecurity and supply chain dependability.
“We see that Riverence has mastered the difficult discipline of applying science to real life. At Troutex, we have been actively working with our own well-proven breeding program with great success. American R&D programs and methodologies are very different from the European approach. With knowledge from multiple continents, both companies strengthen our focus on improving the performance and hardiness of our strains,” Holm said.