Pablo Múgica named new CEO, Salvador Ramón Mateo appointed chairman at FRIME

Published on
September 17, 2020

Former KrustraGroup executive Pablo Múgica has been named CEO of Barcelona, Spain tuna processor and marketer FRIME S.A.U.

Múgica spent 17 years at Spanish frozen shrimp specialist KrustaGroup, including the past nine as CEO, during which time the company signed a strategic partnership agreement with Camanchaca in 2017, and grew its international sales, with a focus on Argentine red shrimp sold into the U.S. market. At FRIME, Múgica will be responsible for the company’s business activities and results.

Additionally, the company announced Salvador Ramón Mateo will become the company’s chairman, where he will be in charge of asset management, the corporate balance sheet, and management of the firm’s purchasing and trading unit. Ramón Mateo has served as the company’s general manager since 1977.

Founded in 1977, FRIME S.A.U. is owned by the Ramón family and had EUR 135 million (USD 159.3 million) in sales in 2019. It operates three production facilities in the area of Barcelona and has 360 employees. It claims to be the world’s largest producer of Marine Stewardship Council-certified yellowfin tuna and Europe’s leading producer of yellowfin tuna steaks. Additionally, it is the European commercial partner of the Mexican firm Pesca Azteca/PINSA.

FRIME has also announced new strategic plan, which involves a corporate review of procedures and professionalization, intended to “lay the foundations for sustained growth over the next five years.”

The company hopes to “develop the company’s business activities based on product innovation and the opening up of new sales and marketing channels.”

FRIME also said it will be expanding the company’s production and logistics capacities by building two new tuna-processing plants in La Roca del Vallés and a refrigerated warehouse in Castellolí, a total investment of EUR 12.5 million (USD 14.8 million) over the next three years.

Photo courtesy of FRIME S.A.U.

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