Hannaford, GMRI partner

By

SeafoodSource staff

Published on
March 25, 2009

The Gulf of Maine Research Institute on Thursday announced it is partnering with Hannaford Supermarkets, which will provide a location for pilot efforts to strengthen the economic and ecologic sustainability of New England fisheries.
 
As part of the initiative, GMRI will create market incentives for local and sustainable seafood. The Portland, Maine, institute is trying to influence seafood producers to commit to improving quality, traceability and ecological sustainability. The initiative would enable consumers to support the region's well managed fisheries by purchasing sustainable seafood products.
 
"We are committed to sourcing our seafood products responsibly, which includes taking into account the socioeconomic and ecological impacts of the products we provide," said Michael Norton, Hannaford's director of corporate communications. "Together, Hannaford and GMRI will work to develop standards, evaluate seafood options against those standards, promote locally, sustainably harvested seafood to consumers and track consumer response to seafood choices."
 
GMRI also plans to assist local fisheries interested in pursuing Marine Stewardship Council certification.
 
The initiative will be funded by a USD 200,000 (EUR 147,980) grant from the Maine Technology Institute's Cluster Initiative Program, as well as support from Hannaford.

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