Mrs. Paul’s, Van de Kamp’s packages to bear MSC label

Published on
July 2, 2020

Starting this summer, Conagra Brands’ Van de Kamp's and Mrs. Paul's frozen fish fillets and fish sticks will bear the Marine Stewardship Council (MSC) blue fish label as part of a new partnership with MSC.

Chicago, Illinois, U.S.A.-based Conagra Brands said in a press release that the partnership will “bring more sustainably sourced fish options to American consumers and drive awareness of the importance of protecting marine ecosystems.”

Conagra Brands bought Pinnacle Foods, the maker of Mrs. Paul’s, Van de Camp’s, and other popular food brands, for USD 10.9 billion (EUR 9.4 billion) in 2018.

MSC is encouraging consumers to switch to seafood certified to its rigorous 'blue fish' standard with its new “Little Blue Label, Big Blue Future” global campaign.

”Driving adoption of sustainably sourced seafood is key to a healthy planet," said Conagra Brands Vice President and General Manager Lindsay Brady said. ”Approximately one-third of fisheries around the world have been fished beyond sustainable limits, with another 60 percent fished to their maximum capacity. By sourcing MSC-certified seafood for our key frozen fish products and educating consumers on its benefits, we support responsible fishing practices and help consumers feel confident that the fish they purchase meets rigorous standards.”

On its World Oceans Day website, MSC explains to consumers the importance of MSC certification and choosing the MSC blue fish label when purchasing seafood.

“The choices we make have a ripple-effect. The fish fingers we prepare for our families can help protect an entire ecosystem. The shellfish we share with friends can help safeguard a species. The tuna we choose can encourage more ocean-friendly fishing,” MSC said. We encourage you to think about the journey the seafood you eat took to get to your dinner plate and reflect on the positive impact your choices can have.”

Photo courtesy of Keith Homan/Shutterstock

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