SeaChoice marks fifth anniversary


SeafoodSource staff

Published on
September 26, 2011

SeaChoice Canada is celebrating its fifth anniversary. The Vancouver-based program on Tuesday announced that’s the sustainable seafood awareness has grown by leaps and bounds over the past five years.

SeaChoice’s retail partners include Overwaitea Food Group, Federated Co-operatives Ltd., Canada Safeway, Whole Foods Markets and Big Carrot, and its sustainable seafood advice is put to use at more than 500 retail seafood counters across Canada.

SeaChoice’s distribution partners include 7 Seas Fish Co., Albion Fisheries Ltd. and Mariner Neptune Fish & Seafood Ltd., while its sushi restaurant partners include Bento Nouveau, Tokyo Express and Tomiyama Enterprises.

“We want to acknowledge and thank our partners — the retailers, suppliers and the fishing industry who are living up to their sustainability commitments and showing great leadership in the marketplace. Their leadership will ultimately have an impact on our marine ecosystems and coastal communities. Our partners share in our celebration and our hopes for the future,” said Susanna Fuller, SeaChoice member of the Ecology Action Centre.

SeaChoice distributes a sustainable seafood buying guide similar to that of the Monterey Bay Aquarium’s Seafood Watch program. The  organization was formed in September 2006 by five Canadian conservation organizations — Canadian Parks & Wilderness Society, David Suzuki Foundation, Ecology Action Centre, Living Oceans Society and Sierra Club BC.

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