Sealord’s Hoki Fries named MSC’s “Product of the Year”

The Marine Stewardship Council (MSC) Oceania has awarded Sealord its “New Product of the Year” prize for its newly released Hoki Fries product.

The Hoki Fries, which are strips of coated hoki fillet, were introduced in New Zealand and Australian earlier this year, according to Sealord Marketing Manager. Melissa Butler.

“Making seafood simple is at the heart of what we try to do, and MSC-certified Sealord Hoki Fries not only taste delicious but are easy to use and consumers can feel good about eating a range made from sustainably caught New Zealand Hoki,” Butler said.

MSC says the Hoki Fries are a “great example of how Sealord leveraged global food trends to bring innovation to market.”

"The company’s innovation team could see flavored and loaded fries becoming more and more popular and along with growth in sharing food, developed a product range that tapped into both these trends, MSC said. 

The New Zealand hoki fishery become MSC-certified in 2001.


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