Survey: Canadian Consumers Want Sustainable Seafood


SeafoodSource staff

Published on
June 8, 2008

A national survey commissioned by Greenpeace shows that seven out of 10 Canadians believe they are not sufficiently informed by their supermarkets about capture methods for seafood.

And 74 percent of respondents said they would buy seafood from sustainable fisheries if they were properly informed.

"Consumers who care about the environment can't make the right choices because of inadequate labeling on seafood products. Supermarkets should be helping consumers make responsible choices," says Beth Hunter, Greenpeace's ocean coordinator. "Our survey results show that consumers want to know more about commercial fishing issues, such as the destruction of marine habitats and the impact of fish farming. Supermarkets are the best place to give them that information."

Leger Marketing conducted the survey between May 21 and 25 with 1,507 respondents. The full report is available on the Greenpeace Web site at

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