Chicken of the Sea challenges US to a healthier 2016

Published on
January 21, 2016

Chicken of the Sea is challenging U.S.-based citizens to a “happier, healthier year in 2016” with a new initiative that takes cues from the latest dietary guidelines set for Americans just last year.

The San Diego seafood provider is using its Sea the Possibilities Challenge, which launched on 20 January, to ask participants to “broaden their horizons through bold new foods, everyday experiences and once-in-a-lifetime adventures that can contribute to a richer, more satisfying life – both in the kitchen and beyond.”

Consumers can visit the initiative’s website and select a challenge ranked at one of three levels. Once they have completed the challenge, they can submit an original written story, photo or video showing their process of completing the task. Thereafter, Chicken of the Sea will judge the submissions based on originality and other factors set by the provider, and weekly as well as monthly winners will be chosen. All winners will be eligible to receive a Grand Prize cash award that can be applied directly toward future adventures, according to challenge guidelines.

The challenge tiers include the following:

  1. In the Kitchen Challenges. From new recipes and friendly cooking competitions to date night dinners, Farmer’s Market excursions and ways to swap out regular protein with healthier seafood options, Chicken of the Sea pushes the envelope on family meal-planning and nutrition in 2016.
  2. Better Everyday Challenges. The daily routine doesn’t have to be a grind with these everyday ideas to turn the ordinary into the extraordinary. Chicken of the Sea offers a world of ideas for lunchtime friendship bonding, adult field trips, gratitude exercises, home-alone survival training and more.
  3. Go Big Challenges. The sky’s the limit (literally!) with these breakout challenges to do (or be) something truly amazing in 2016. From the obviously outrageous (scuba, skydive or surf) to the quietly heroic (training for a marathon, feeding the homeless or planning a family reunion), Chicken of the Sea has what it take to create epic memories.

Every state has Sea the Possibilities opportunities available – for example, Hawaiians can go on guided snorkeling adventures, while Californians can enjoy a wine-tasting tour and Mainers can attend a lobster-cooking class. At every level, participants will be given specific challenge ideas, with monthly themes – Get Healthy” in January, “Give Kindness” in February and “Live Large” in March – will provide further community incentive, according to Chicken of the Sea.

The Sea the Possibilities Challenge also has a series of influencers, said Chicken of the Sea: “Sara O’Donnell of Average Betty, the Woodland Hills, Calif.-based Kitchen Influencer, is flexing her culinary muscle by creating meal plans featuring tilapia, salmon and other less-common seafood varieties, while Everyday Influencer Lee Hersh of Fit Foodie Finds in St. Louis Park, Minn., is developing an at-desk workout routine for her and her co-workers. Epic Influencer Kiersten Rich of The Blonde Abroad adventure travel blog in Temecula, Calif., is looking to conquer her significant fear of heights and depths by diving a shipwreck 100 feet below the Hawaiian ocean surface and then climbing Oahu’s famous 2,000-foot ‘Stairway to Heaven,’ Moanalua Ridge.”

All influencers are filming their endeavors and will post them to the Challenge website.

“Talking about seizing the possibilities is one thing, but offering tangible, easy ways for Americans to embrace a more vibrant, happier and healthier life is something else entirely,” said Fleming. “As a brand that has always appealed to the explorer and adventure-seeker, we want to make it easy for consumers to live out loud in 2016 for the benefit of body, mind and soul.”

Learn more by visiting the challenge website here: www.chickenofthesea.com/Possibilities

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