Consumers Skittish About Food Safety
A survey released today by a New York research and consulting firm found that nearly two-thirds (65 percent) of consumers are extremely concerned about the safety of products manufactured outside the United States.
What's more, almost three-fourths (73 percent) of consumers are extremely concerned about the safety of products imported from China.
These findings are part of Deloitte's 2008 Food & Product Safety Survey, which also showed that more than half (58 percent) of respondents changed their buying habits after hearing about product-safety problems, and changes in buying habits were most common for fresh food and packaged food and beverage products.
More than half (54 percent) of respondents said they were more concerned about the safety of fresh food than they were a year ago, and 67 percent say country-of-origin labeling (COOL) and product certification are extremely important in their buying decisions.