There are many examples where food producers have scored a commercial hit from rebooting old fashioned-style recipes. In most cases, sustained success has come from surpassing basic food nostalgia to make those products appeal to the broadest possible consumer base.
One of the most effective ways to achieve that end is to adopt a contemporary approach to retail packaging design, a strategy that has worked particularly well for Norwegian manufacturer Lofotprodukt AS and its traditional “fiskekakers” (fish cakes).
The company’s portfolio comprises up to 60 different retail products and it is Norway’s market leader in the premium fish cake, fish burger and smoked/marinated salmon segments. Its biggest sellers are its Lofoten Hjemmelagde Fiskekaker (homemade fish cakes), Lofoten 80 percent Fish Burgers and Lofoten Smoked Salmon.
The brand name Lofoten is taken from the island where Lofotprodukt is based, which is the location of one of Norway’s most important fishing grounds.
Click here to read the full story that ran in the July issue of SeaFood Business >
