Asda cuts prices for Easter


SeafoodSource staff

Published on
April 6, 2009

England's Asda on Tuesday announced it completed its pledge to lower prices on 12,500 products across the chain by Easter.
The retail giant, which is owned by U.S.-based Wal-Mart, has discounted packs of smoked salmon to GBP 0.97 (USD 1.46, EUR 1.07) from GBP 1.97 (USD 2.89, EUR 2.18).
For Good Friday, the supermarket chain is offering a range of fresh seafood, including 120-gram cod portions, 140-gram haddock portions and 120-gram salmon portions for GBP 1 (USD 1.47, EUR 1.47) each, as well as whole salmon for GBP 10 (USD 14.69, EUR 11.07).
Other price cuts were made on meat and produce, frozen desserts, soft drinks, alcohol, clothes, DVDs and toys.
"We promised earlier this year to slash the prices [for Easter], and that's exactly what we've done. Prices have tumbled across the entire store," said Andy Bond, Asda president and CEO. "The sheer scale of our price cuts mean that no matter what you want to eat, do or wear over Easter, you can be guaranteed to get everything under one roof here at Asda, for less than anywhere else."
Britain's second largest retailer behind Tesco, Asda operates about 346 supermarkets and 37 supercenters.

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