A&W launches cod burger, partners with MSC
A&W Food Services of Canada is launching a limited-time cod burger and wrap, after announcing a new partnership with the Marine Stewardship Council.
The Toronto, Ontario-based chain, which operates 925 burger restaurants across Canada, is celebrating its MSC certification with the cod burger and wrap, both certified wild and sustainable. The two dishes are available from 4 June to 8 July.
Similarly, McDonald’s Canada recently rolled out a Fish and Chips meal, made with Atlantic haddock, in its Atlantic Canada region restaurants for a limited time.
"We looked for a sustainable seafood program that incorporates equally high standards, so we can tell our guests with confidence that our fish supports healthy oceans,” said Susan Senecal, chief executive officer of A&W Food Services of Canada, in a press release.
A&W achieving MSC certification “demonstrates a significant commitment to driving real positive change in how fisheries are managed,” said Jay Lugar, program director for MSC Canada. “It sends a signal to the market that there is an increasing appetite for credible labeling, and gives consumers a role in driving demand for more fisheries to operate sustainably.”