Captain D’s capitalizes on meal deal trend

By

SeafoodSource staff

Published on
August 31, 2009

Add Captain D’s to the list of quick-service and fast-casual chains jumping on meal deal bandwagon.

The Nashville, Tenn.-based fast-casual seafood chain is now promoting “$5 Meal Deals” at its 550 restaurants in 26 U.S. states, in an effort to lure cash-strapped diners.

Subway ignited a firestorm of USD 5 (EUR 3.51) or similarly priced meal deals when it launched its popular “$5 Footlong” promotion early last year, including KFC’s “$5 Fill-Up Boxes” and Quiznos’ “$4 Toasty Torpedoes.”

Now Captain D’s is capitalizing on the trend. In an e-mail to its D’s Club members on Tuesday, the chain promoted its “$5 Meal Deals,” featuring Fried Flounder, Classic Fish Sandwich, Tilapia Filet, Fish & Fries and Thai Shrimp. The meals come with hush puppies or a breadstick, choice of a side and a 22-ounce drink.

Long John Silver’s recently introduced its first ever value menu, dubbed the Dollar Stretcher Menu, comprising a dozen items priced at USD 0.99, 1.59 and 1.99 each. The United States’ largest quick-service seafood chain is advertising the menu nationwide.

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