Clover Leaf takes on fast food


SeafoodSource staff

Published on
September 29, 2011

Pass on high-calorie take-out meals and dine on tuna Pad Thai, tuna pizza or tuna tacos. That’s the message Clover Leaf Seafoods is delivering to Canadian consumers as part of its latest national marketing campaign.

The campaign pits fast-food favorites such as tacos, burritos, pizza, burgers, shawarma and Pad Thai against meals made at home with Clover Leaf’s shelf-stable flavored tuna products, including Lemon & Pepper, Sundried Tomato & Basil, Tomato & Onion, Spicy Thai Chili, Dill & Lemon, Spicy Peanut Satay and Garlic & Hot Pepper.

The Toronto-based company, a wholly owned subsidiary of Connors Bros., enlisted celebrity chef Michael Clive to develop new recipes that mimic popular fast-food fare but contain far fewer calories. Among the six recipes he developed are Clover Leaf® Spicy Tuna Pad Thai, Clover Leaf® Personal Naan Pizza and Clover Leaf® Chili Thai Tacos.

“You can lose up to 7.5 pounds in the course of a year if you eliminate just 500 calories from your diet every week. And this is easily done by swapping a single, high-calorie fast food meal with a low-calorie and high protein version,” said Clive, who also created recipes for Clover Leaf’s Take 5 campaign in 2009.

“Much of the fast food out there is short on nutrition and usually high in fat, calories, and sodium, and it’s often served in very large portions,” he explained. “Beyond basic calorie counting, Clover Leaf’s fast-food recipes offer a healthy balance of protein, essential nutrients and vitamins that let you leave the dinner table feeling satisfied and more likely to keep pounds off.”

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