Diners asked to ‘name own price’


SeafoodSource staff

Published on
August 30, 2010

An Oregon seafood restaurateur is taking a unique approach to luring diners during tight economic times by asking them to name their own price for its popular fish-and-chips dish.

Newport Seafood Grill and Newport Bay Restaurant in the Portland, Ore., area on Tuesday rolled out a new menu with no item priced higher than USD 20 (EUR 15.75). As part of its new menu, the restaurants will host a one-day “Name Your Own Price” event on 8 September — customers who order the Alaskan Cod Fish & Chips can name the price they feel their meal is worth.

Scott Smith, the company’s CEO, said the promotion is a way to “thank our guests for their support and introduce new guests to one of our most popular menu items.”

The restaurants are launching a series of value-priced menu offerings over the remainder of 2010, said Smith. Currently, the restaurants are running a “Build Your Own Surf & Turf” promotion. For 9.95 through 31 October, customers can pair a sirloin with a prawn stuffed with garlic and herbs, seared scallops with bacon and citrus butter or mushroom-stuffed sole stuffed with herbs, shallots and white wine.

Newport Seafood Grill has three locations (three in Portland and one in Tigard, Ore.), while Newport Bay Restaurant has two (one each in Tigard and Beaverton, Ore.).

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