Edo-era themed sushi restaurant opens in Tokyo
On 27 October, Tokyo-based Itamae Sushi Japan Co., Ltd. opened a new restaurant, “Itamae Sushi Edo,” in Akasaka-mitsuke, Minato-ku. The restaurant’s theme seeks to draw on the atmosphere of the Edo era (1603 – 1868).
The seating capacity is 50, including 14 counter seats, and is in the style of the box seats of a kabuki theatre, while the interior design includes Japanese panel screens, woodblock prints and tatami mats. The company hopes the colorful photogenic interior design will inspire guests to take pictures and share them via social media. They provide kimono and happi coats for patrons to wear when taking pictures. Free Wi-Fi is also available to encourage uploads.
The atmosphere of a food market is also evoked, as customers can choose ingredients and watch the chef prepare them in the open kitchen. Such an atmosphere is likely to appeal to the many foreigners who live in or visit the Akasaka district, an upscale area of the capital next to the Nagatacho government/political district. Akasaka is home to nine foreign embassies.
Itamae Sushi, which has around 60 restaurants in Japan, Hong Kong, China, Singapore and Indonesia, has bought the highest-priced bluefin tuna at the first auction of the year at Tsukiji’s first fish market for four years in a row.