Fast-growing Poke House chain expands to the UK

Published on
September 16, 2021

Milan, Italy-based Poke House has opened its first location in the United Kingdom.

The chain, which operates 55 restaurants in Spain, France, Italy, and Portugal, opened the restaurant in Notting Hill, London, “allowing Brits to experience its notorious Californian soul and Hawaiian taste,” the company said in a press release.

In April, Poke House raised EUR 20 million (USD 24 million) to expand its poke bowls delivery concept across Europe. The restaurant chain, which uses technology and data to optimize delivery of its seafood and rice/noodle bowls, expects sales of more than EUR 40 million (USD 47 million) this year, TechCrunch reported.

“The pandemic has challenged our food sector, and we see technology as the way forward to innovate and digitalize the traditional restaurant experience. We are seeing a shift in people’s desires in fast but healthy food,” Poke House Co-founder Matteo Pichi said in April, per TechCrunch. “Poke bowls fit this new need and it promotes a more balanced, active, and sustainable lifestyle with quick and healthy food options available nearby.”

Poke House acquired London poke brand Ahi Poke in April and the UK restaurant’s menu “reflects the most iconic dishes from both brands,” Poke House said.

The U.K. restaurant is purposely placed on the vibrant Portobello Road, Poke House said. Inside the restaurant, guests are transported to California for an “endless summer courtesy of a multisensory experience – filled with Cali-House music, exotic pastel décor, San Diego art, cacti, L.A. street art neon lights and importantly fresh, healthy, vibrant food,” the restaurant chain said.

Poke House’s menu includes a core range of house specials selected by public demand, including Sunny Salmon and Spicy Tuna bowls.

Photo courtesy of Poke House

Contributing Editor



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