FMI: Consumers are shopping around for their seafood

FMI Vice President of Research and Insights Steve Markenson
FMI Vice President of Research and Insights Steve Markenson spoke at the 2025 Global Seafood Market Conference in Palm Desert, California, U.S.A., on 21 January | Photo by Nathan Strout/Shutterstock
4 Min

Instead of solely relying on their primary grocery store, U.S. consumers are shopping around for their seafood, according to FMI – The Food Industry Association.

That’s a major change from 2018, when FMI research showed that 60 percent of consumers said their traditional grocery store was their primary seafood store. That number dropped drastically following the Covid-19 pandemic, with just 42 percent of respondents still using their traditional grocery store as their main location to buy seafood. FMI’s latest Power of Seafood report shows that change has staying power, with that number dropping to 37 percent.

Still, 62 percent of respondents say the main place they purchase groceries is the main place they purchase seafood.

“But, 38 percent say that the store they’re spending their most dollars is not where they’re buying their seafood necessarily, so they’re looking elsewhere for their seafood,” FMI Vice President of Research and Insights Steve Markenson said at the 2025 Global Seafood Market Conference in Palm Desert, California, U.S.A., on 21 January. “Where are they looking? ...


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