U.K. retailer Iceland Foods is growing its Aquaculture Stewardship Council (ASC)-certified seafood range to 15 products.
The Flintshire, U.K.-headquartered operator of more than 950 stores has added newly certified salmon, seabass, scallops, and prawns to its certified line.
More specifically, the new products include 2 Large Sea Bass Fillets with Chilli & Lime Butter; 2 Salmon Fillets with Garlic & Lemon Butter; Scallops; Peeled Raw Extra Large King Prawns; and 4 Seabass Fillets, all under the Iceland brand. All the items are priced at GBP 10 (USD 13.50, EUR 11.45).
“Iceland is proving that responsibly farmed seafood can be both affordable and widely available, with ASC‑labeled salmon, scallop, seabass, and prawn products now on its shelves at sustainable prices,” ASC Market Development Manager for the U.K. and Ireland Lief Hendrikz said.
The latest announcement follows a move the retailer made last year to increase its own-label ASC seafood lines and set a target to exceed 25 certified products by the end of 2026.
There are now over 920 ASC-labeled products available to consumers in the U.K., marking a 20 percent increase over last year, according to the ASC, and Iceland has reaffirmed its wider sustainability commitment that all own‑label whole prawns will be ASC‑certified by the end of 2026.
“Our customers want reassurance that the products they choose support a healthier planet, and by growing our responsibly sourced seafood range, we’re giving them exactly that – sustainable options that never compromise on flavor or quality,” Iceland Foods Director of Product, Process, and Sustainability Stuart Lendrum said in an ASC release. “Efforts like these help raise the standard across the sector and reinforce our commitment to protecting marine life for future generations.”
Besides increasing its certified line, Iceland also committed last year to eliminating eyestalk ablation from the prawn supply chain of its own-label prawn products by the end of 2027. The firm said it will transition to the use of electric stunning as a harvesting method for its own-label products during the same time frame.
“That means eliminating eyestalk ablation and integrating electrical stunning in a way that is practical, science-led, and supports long-term supplier partnerships while continuing to provide quality, affordable food for families across the country,” Lendrum said last year.
