The Aquaculture Stewardship Council’s (ASC) Annual UK Awards saw Fish Said Fred taking home the award for Brand of the Year, the evening’s top prize.
The company, which sells ready-to-cook fish meals and filets to retailers in the U.K., was praised for its commitment to sourcing 100 percent ASC-certified farmed seafood, its large range of ASC labeled seafood products, and its active promotion and involvement in the ASC program.
The company, which is owned by New England Seafood International, was recognized as the UK brand “making the greatest impact in driving and meeting consumer demand for certified responsible seafood.”
"We continuously strive to go above and beyond across our organization and the ASC certification supports us to do that," New England Seafood International Head of Sustainability Ruth Hoban said.
“We are proud to promote responsibly sourced seafood products to seafood lovers who are increasingly aware and concerned about the provenance, ethics and sustainability of the food they buy," Hogan said. "Taking care from sea to plate, we also thank our dedicated farming partners who consistently deliver responsibly sourced seafood to the tough standards of the ASC.”
Another big winner was Sainsbury’s, which was again named the ASC UK Retailer of the Year for being the “retailer that has the largest share of ASC labeled seafood products in store and online.”
"Responsibly sourced seafood is something we are passionate about and it’s fantastic to get this recognition for the range of ASC labeled products available in our stores," Sainsbury Head of Aquaculture and Fisheries David Parker said.
Retailers also nominated Lyon Seafoods as UK Supplier of the Year.
“It is fantastic to be recognised by UK retail for the work we do in aquaculture," Lyon Seafoods Managing Director Mark Newton said. "Partnering with long-term suppliers, we are able to continuously drive improvements in the industry which are acknowledged through the standards set by the ASC.”
