McDonald’s launches fish burger for Chinese New Year as US chains prep for Lent

Published on
February 13, 2019

McDonald’s recently rolled out a new fish burger in Malaysia to celebrate Chinese New Year.

In conjunction with Chinese New Year, the Fish Prosperity Burger joins the fast food chain’s Prosperity Chicken and Prosperity Beef burgers. 

“The Chinese believe that fish symbolize abundance of wealth,” a McDonald’s spokesperson said of the new seafood sandwich.

The burger is made from tilapia and coated with crunchy tempura. It is dipped in black pepper sauce and topped with fresh slivered onions. It’s available nationwide in Malaysia until 20 February.

Meanwhile, other U.S.-based restaurants are launching limited-edition sandwiches timed with Lent, which begins on 6 March.

Jack in the Box is bringing back its Fish Sandwich Combo, which includes a “crispy, flaky” Alaskan pollock fillet, fries, and a drink for USD 4 (EUR 3.54).

Noodles & Company just rolled out Zucchini Shrimp Scampi and Penne Rosa with Shrimp in time for the Lenten season. 

“We’re bringing noodles to the classic flavor of shrimp scampi. Freshly-spiraled zucchini noodles are sautéed with large shrimp, roasted zucchini [and] Roma tomatoes,” the restaurant chain said on its website.

And Teriyaki Madness is launching a Teriyaki Salmon bowl for a limited time. 

“Marinated and grilled to perfection, the four-ounce salmon fillet (or eight-ounce fillet, if you like even bigger bowls) garnishes the top of your choice of white rice, brown rice, fried rice or noodles, plus fresh stir-fried veggies, all topped with TMAD’s house-made teriyaki sauce,” the company said in a statement.

Contributing Editor



Want seafood news sent to your inbox?

You may unsubscribe from our mailing list at any time. Diversified Communications | 121 Free Street, Portland, ME 04101 | +1 207-842-5500