PNA tuna fishery contracts with major UK brand
Food and drink enterprise Princes Group will be incorporating Pacifical Marine Stewardship Council-certified tuna into their branded tuna line starting this month, making it the first UK brand or supermarket to source MSC-certified fish from the PNA tuna fishery, and to bear the Pacifical logo.
“It is a great pleasure to work alongside with Princes in their leading efforts to become the pioneers in the UK retail market to introduce MSC certified Pacifical tuna caught sustainably in the waters of the 8 PNA Island nations. We congratulate Princes for their commitment and we look forward to continue supporting them as they move forward,” said Henk Brus, managing director of Pacifical, in a news release.
Princes tuna will feature the Pacifical logo starting in October 2016. Showcasing the logo is a signifier of the company’s commitment to the PNA people, according to Princes.
“The MSC program meets the highest benchmarks for certification and ecolabelling, and we have worked tirelessly for the expansion of our certification,” Princes corporate relations director Ruth Simpson said. “We are ethically aware, and partner with a range of organizations and share a common goal of protecting the sustainability of the world’s oceans. We will continue to be fully committed to the quality, integrity and long-term sustainability of the seafood we sell.”
Representatives from MSC note that Princes is sending customers a positive message by adopting certified tuna into its branding.
“This is a fantastic next step by Princes in their longstanding commitment to MSC certified sustainable seafood,” MSC's Toby Middleton said. “By putting the MSC ecolabel on their products they are giving their shoppers a clear, credible and simple way to support the oceans’ health for generations to come.”
Princes tuna chunks 160-gram singles range will be 100 percent MSC-certified by the first quarter of 2017, with retailers rolling it out onto shelves through to the end of 2016.