Safeway, FishWise partner


SeafoodSource staff

Published on
January 26, 2010

Safeway on Tuesday announced it will partner with FishWise to develop and implement a more comprehensive sustainable seafood purchasing policy.

FishWise will develop a staff-training program, conduct a sourcing assessment and prioritize suppliers and products for environmental improvement plans, which will be implemented in the coming years. Safeway will enact a traceability system to screen out suppliers that do not meet its new sustainable seafood purchasing policy.

Safeway has also agreed to discontinue sales of grouper, red snapper and monkfish until the stocks recover.

“We look forward to working with FishWise,” said Jim Bluming, VP of seafood marketing. “We hope this partnership will lead to a more sustainable product selection for our customers as well as improved transparency with our suppliers and, ultimately, healthy oceans and freshwater ecosystems for future generations.”

Safeway’s earlier commitments to environmentally responsible seafood include requiring suppliers to participate in sustainability assessments and sourcing improvement plans, training staff on the company’s sustainability policy and providing science-based information on sustainable seafood.

Based in Pleasanton, Calif., Safeway is one of North America’s largest supermarket companies, with more than 1,700 stores throughout the western and central United States and western Canada.

FishWise is a Santa Cruz, Calif., nonprofit designed to improve the sustainability and financial performance of seafood retailers, distributors and producers.

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