Salmon-focused Japanese restaurant tops Shanghai restaurant rankings

Published on
December 12, 2017

A Japanese-style buffet restaurant serving Chilean and Norwegian salmon and Spanish mackerel has topped the rankings of eateries listed on a leading Chinese restaurant reservations site. 

Ren Qing, also known as Ninsei, is part of a new wave of seafood buffet restaurants that have recently opened in Shanghai. Located on Huaihai Lu, a street in the city’s business district, Ninsei describes itself as a “high-level” seafood restaurant, and its sashimi, sushi, and “red-haired crab” are listed as its top-selling items. 

The ranking appeared on Xiaomishu.com, a site that allows consumers to make bookings and review restaurants.

In its marketing material, Ninsei features its Chilean and Norwegian salmon and cod and also claims its chef has 20 years of experience as a chef in a Japanese government department. 

A steady rise in the opening of Japanese restaurants in recent years has helped drive strong demand for salmon in China and has also been a driver of Chinese tourism to Japan, despite a long tradition of animosity between the two countries.

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