October is National Seafood Month in the U.S., so this year Georgia-based frozen shrimp producer SeaPak is preparing a monthlong campaign to encourage people to eat more shrimp.
Dubbed “Shrimptacular,” SeaPak said the promotion will include a website with recipes, word games, coupons, and even a downloadable coloring page for kids.
“‘Shrimptacular’ will feature something new and entertaining every day, for 31 consecutive days,” said Daryl Miller, director of marketing at SeaPak. “We’ve combined practical suggestions for preparing shrimp and other seafood with fun and games, along with ideas to help parents draw their kids into the kitchen, plus some real-life, real-people testimonials about making mealtime ‘Shrimptacular.’”
The site will also feature contests, including a photo contest on Facebook with a USD 1,000 prize. The company is also using Twitter, Pinterest and Instagram to promote the campaign.
Along with the fun and games, Miller said the promotion is also a chance to spotlight the benefits of adding seafood to one’s diet.
“Research continues to point to the importance of consuming more seafood,” he said. “Our ‘Shrimptacular’ web page provides fans fun ways to enjoy shrimp and other seafood, while reinforcing all the positive aspects.”
