SENA Video: Value-Added Seafood – What Customers Want and How to Win

L.E.K. Consulting Managing Director Claire Morgan presenting the SENA Video: Value-Added Seafood – What Customers Want and How to Win
L.E.K. Consulting Managing Director Claire Morgan presenting the SENA Video: Value-Added Seafood – What Customers Want and How to Win
2 Min

An on-demand video of “Value-Added Seafood – What Customers Want and How to Win” is available free for SeafoodSource Premium members and for USD 350 (EUR 315) to non-members through the Complete Digital Ticket: Seafood Expo North America 2024.

Featuring L.E.K. Consulting Managing Director Claire Morgan, the presentation was held on Monday, 11 March, with the following description:

In the wake of the COVID-19 pandemic, retailers have seen sustained growth in the fresh prepared foods section of the store. An under-developed part of fresh prepared foods is value-added seafood – which has significant growth potential going forward. Join L.E.K. Consulting to discuss key segments within value-added seafood, the needs and expectations of consumers, and how retailers and suppliers can stand out in this growing space.

The 2024 Seafood Expo North America, which took place 10 to 12 March in Boston, Massachusetts, U.S.A., featured a comprehensive conference program of live panel events focusing on topics chosen to be of vital interest to the seafood industry.

The 31 individual presentations from SENA featured exclusive information and insight from seafood industry experts, on a range of topics including diversity in the seafood industry, how artificial intelligence could be used in the industry, what impact FDA FSMA 204 updates will have, traceability, and more.  


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