Major U.K. grocery chains are cutting prices on groceries – including seafood items – to start the new year.
Asda launched a Big Jan Price Drop initiative on 2 January, which cut prices by an average of 26 percent on more than 2,500 products. In addition to chicken breasts, cheese, and other products, Asda reduced the price on its own-brand 240-gram salmon fillets from GBP 4.50 (USD 5.60, EUR 5.40) to GBP 3.00 (USD 3.70, EUR 3.60) each.
Asda’s income tracker revealed that despite household spending power continuing to improve, rising inflation is expected to continue to pose challenges for families in 2025.
“We know that as we come out of the festive period, budgets can be a concern for many families. Our Big Jan Price Drop aims to ease that burden and make money stretch further for our customers, by reducing the prices of the products they’re buying week in, week out, continuing to offer uncompromising value to all,” Asda Chief Customer Officer David Hills said.
Alongside its price cuts, Asda announced it teamed up with ...
