U.K. retail sales of seafood increased by both volume and value in 2024, with purchases of salmon – the market’s most popular fish – outpacing the rest of the category, according to new data from Seafish, ScanTrack, and Salmon Scotland.
Shoppers in the country purchased 410,157 metric tons (MT) of fish and shellfish in 2024 worth over GBP 4.65 billion (USD 6.2 billion, EUR 5.4 billion). These numbers were up 2.4 percent and 2.9 percent, respectively, over the previous year.
Over 73,000 MT of salmon products worth over GBP 1.45 billion (USD 1.9 billion, EUR 1.7 billion) were sold in the U.K. in 2024, representing year-over-year volume and value increases of 5.8 percent and 5.5 percent, respectively.
The data highlighted that with its 31 percent share of overall seafood retail value, salmon sales were almost three times greater than its nearest competitor – cod. Indeed, it now accounts for nearly 1 MT out of every 5 MT of fish sold nationwide.
U.K. cod sales last year amounted to 48,326 MT worth GBP 507.1 million (USD 675.6 million, EUR 594.2 million), with the volume slipping 0.7 percent and the value down 1.4 percent year over year...
