Young’s Seafood prepares for major brand expansion in Autumn 2016

Published on
August 22, 2016

Young’s Seafood’s power brand, Young’s Gastro, has become one of the United Kingdom’s fastest growing FMCG brands, growing 31 percent in the last year and upping its worth to EUR 57 million (USD 64.4 million).

Gastro ranks as the sixth fastest growing FMCG brand, and is considered the largest brand in the premium fish segment in the UK, nearly twice the size of its nearest competitor, according to Young’s. The company has found Gastro to be a major driver for the frozen fish category, and is looking forward to expanding the line in Autumn 2016 with the following products:

  • Gastro Smoked Haddock Arancini Style Mini Fishcakes with a Rocket, Basil & Parmesan Dip (280g, EUR 3 RSP)
  • Gastro Salmon, Red Pepper & Mozzarella Mini Fishcakes with a Herby Crème Fraiche Dip (280g,  EUR 3 RSP)
  • Gastro Spicy Salmon & Black Bean Mini Fishcakes with a Chipotle Chilli Salsa (280g, EUR 3 RSP)
  • Gastro 10 Tempura Battered Chunky Cod Fish Fingers (400g, EUR 3 RSP)

“Gastro is the nation’s favourite premium brand in frozen fish, and building on this success, our latest inspiration is straight from restaurant menus. Tapas is trending in UK restaurants and our mini fishcakes are an ideal choice for making tapas at home, or for sharing, entertaining or as starters. We want to inspire people to love fish now and for generations to come and our latest Gastro recipes will create even more opportunities and occasions for people to enjoy fish at home,” said Yvonne Adam, Marketing Director at Young’s Seafood Limited, in a prepared statement on the new additions.

Gastro Mini Fishcakes will be available in ASDA and Gastro Tempura Battered Chunky Cod Fish Fingers will be available from ASDA and Tesco in the fall of 2016, said the company; Gastro has been nominated for the Brand of the Year Award at the 2016 Grocer Gold Awards following a master-brand re-launch, TV and multi-channel advertising campaign.     

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