Young’s Seafood is partnering with children’s food brand Annabel Karmel MBE to create fish-based frozen kids meals, including a Cheesy Fish Pie and Fish and Chip Shapes.
The Grimsby, United Kingdom-based supplier said in a press release it is hoping that the “delicious and healthy meals will help to inspire the next generation to love fish while supporting the U.K. government’s recommendation of eating two portions of fish a week as part of a healthy balanced lifestyle.”
The products, designed for children under five years old, are debuting in select Sainsburys, Tesco, Asda, and Booths stores starting 2 September.
Young’s collaboration with Annabel Karmel comes after a strong period of growth for frozen seafood. Sales have soared by more than 18 percent in the last 52 weeks, compared to 2019, “showing that the category has held up well after the peaks during COVID, as customers continue to look for healthy and sustainable food sources for their families,” Young’s said.
The new seafood co-branded range “helps children explore the deliciousness and nutritional benefits of fish, while also offering parents convenience and peace of mind when it comes to quality,” Annabel Karmel Founder Annabel Karmel said.
The Cheesy Fish Pie is made up of Atlantic cod and salmon fillets, which are both naturally high sources of essential fatty acids such as Omega 3s essential for children’s development, Young’s said. The meal also includes sweet corn and a sweet potato and carrot mash, so the product counts towards two of a child’s “five-a-day” recommendations.
The Fish and Chip Shapes are made with pollock, peas, carrots, and mash in golden breadcrumbs.
The suggested retail price is GBP 1.75 (USD 2.40, EUR 2.04) per 200-gram package.
Photo courtesy of Young’s Seafood
