Young’s establishes US partnership to drive stateside growth
U.K. supplier Young’s Seafood has gone into partnership with The Fishin’ Company to drive its growth in the United States, with Young’s CEO, Bill Showalter, saying the partnership would provide both parties with the opportunity to develop business in “a very exciting” U.S. marketplace.
Established in 2002, The Fishin’ Company supplies seafood to many of the world’s largest retailers and foodservice companies and is one of the largest importers of frozen fish in the United States. Through the new alliance and utilizing The Fishin’ Company’s distribution network within the U.S. market, seven Young’s products will soon be launched across two retailers.
Nick Munday, International Sales Director at Young’s Seafood, said that as a great British brand, there is significant interest in Young’s Seafood and its strong British heritage.
“With much-loved ranges including Gastro and Chip Shop, Young’s has the potential to offer exceptional quality frozen fish and stand out innovation to U.S. consumers. The partnership with The Fishin’ Company marks a key milestone in realizing this potential,” he said.
Commenting on the venture, Manish Kumar, CEO of The Fishin' Company, said: “The success we’ve experienced at Fishin’ over the past 15 years can be credited to the passion with which we’ve built our relationships with our customers and business partners. We are beyond excited to announce this partnership with Young’s. We are thrilled and ready to provide their products through our distribution network and offer U.S. consumers Young’s famously delicious value-added seafood items with our high-quality frozen fish."