Happy Ocean Foods pivots away from seafood alternatives; Revo and Juicy Marbles debut joint mycoprotein-based salmon

Happy Ocean Foods products
Happy Ocean Foods has announced a pivot from alternative seafood to clean proteins | Photo courtesy of Happy Ocean
4 Min

SeafoodSource is closely following the plant-based and cell-based seafood alternatives market by compiling a regular round-up of updates from the sector. If you have an announcement, please send it to [email protected].

– Happy Ocean Foods has announced that after five years of producing fish alternative products, it will transition its business to focus on high-performance plant-based proteins. 

“We’re not trying to imitate. We’re here to innovate. That’s why we focus on proteins not substitutes,” the company said in a LinkedIn post. 

The post described two new products that the company is launching: a Clean Protein Ocean Touch Flake and Clean Protein Umami Touch Cube. Both products are made of pea- and other plant-based proteins and are intended to quickly add flavor and nutrition to various dishes. 

“Whether in bowls, wraps or salads – CLEAN PROTEIN brings modularity, creativity, and speed to every dish,” the company said. 

The protein products are ready-to-use, allergen free, and useful for foodservice, where they can “simplify kitchen processes while maximizing flavor, texture, and nutritional value.” 

Delaware-based Juicy Marbles, which produces marbled vegan plant-based steaks, tenderloins, and ribs, and Austrian alt-protein startup Revo Foods have announced the second product in their new co-branded line “Juicy Marbles and Friends.”

The new product, Kinda Salmon, debuted on the Juicy Marbles website on 4 August. It follows the launch of Kinda Cod, the companies’ first shared venture, which sold 1,000 units in under an hour on the Juicy online store. 

The unbreaded and unfried 110-gram fillet is seasoned with pink pepper and lemon made of fermented mycoprotein.

Juicy Marbles Co-Founder Luka Sinček called it “the closest thing to a wholesome, raw ingredient as we can [create]." 

"It is] the kind of clean, versatile canvas chefs and home cooks actually want to work with," he said.

When the collaboration was first announced in June, the companies said that they intended to avoid the pitfalls of many plant-based protein startups by utilizing each other's strengths. 

Revo CEO Robin Simsa said that the partnership allows Revo to tap into the “international brand” that Juicy Marbles has built. 

“We have received a lot of demand for our products in the U.S., but so far, we’ve been unable to supply," he said. "So, teaming up fulfills both our companies’ missions.”

– Singapore-headquartered alternative protein firm Umami Bioworks has released a new product: animal-free Polydeoxyribonucleotide (PDRN) – a skincare ingredient that is traditionally derived from salmon sperm. 

Umami’s animal-free PDRN is the first of its kind, the company said, further explaining that its product – which is cultivated from marine cell lines – delivers a “bioequivalent product” without the risks and ethical concerns of traditional PDRN. 

“We are rethinking how bioactives like PDRN are made,” Umami Product Manager Gayathri Mani said. “Our platform provides a scalable, animal-free source of PDRN with optimized yields and the flexibility to meet growing global demand through localized production.”

PDRN is popular in skincare products thanks to its ability to stimulate collagen production. 

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