Denny’s is one of several U.S. restaurant chains offering seafood specials for National Seafood Month in October, while others are promoting new fish and shrimp entrees for the entire fall season.
Spartanburg, South Carolina, U.S.A.-based Denny’s is partnering with Seafood Nutrition Partnership (SNP) and its new “Fall in Love with Seafood” campaign to offer wild salmon supplied by Seattle, Washington, U.S.A.-based Trident Seafoods. The grilled salmon dish that Denny’s is trotting out includes two sides and bread.
“Denny’s is a large restaurant chain, and because they have more than 1,400 restaurants nationwide, they have tremendous reach,” SNP Founder and President Linda Cornish said. “We are thrilled that a large restaurant chain is encouraging customers to celebrate and enjoy National Seafood Month.”
The Denny’s-SNP partnership launched last year and has involved Trident in both years of its existence.
Trident is “honored to represent our Alaska fishermen in delivering nutritious, delicious, and sustainable salmon to Denny’s restaurants,” Trident Vice President of National Accounts Christine Garvey said.
Denny’s and SNP will jointly relay Fall in Love with Seafood messages through email newsletters, website features, and social media posts throughout October, but the new SNP campaign is not just for National Seafood Month. It soft launches this month and will continue year-round with key market activations starting in January 2024.
In testing the new campaign, which highlights seafood with imagery and pun-filled headlines such as “Fins with benefits,” 85 percent of occasional seafood consumers surveyed agreed the campaign made them want to eat more seafood, SNP Vice President of Marketing and Communications Sarah Crowley confirmed.
Louisville, Kentucky, U.S.A.-based Long John Silver’s, which operates 579 restaurants in 37 U.S. states and 19 restaurants in Singapore, is also promoting two fall deals that coincide with National Seafood Month.
The company is rolling out fish baskets, which include two pieces of battered Alaska pollock with a choice of side and two hushpuppies, for USD 6 (EUR 5.71) each. Additionally, it’s bringing back shrimp sea-shares, which includes a choice of 15 pieces of grilled shrimp, 15 pieces of batter-dipped shrimp, or a “sharable serving” of crispy breaded popcorn shrimp for USD 10 (EUR 9.52) each.
“At Long John Silver’s, we’re on a mission to deliver big flavor without breaking the treasure chest, ensuring great seafood is accessible to all,” Long John Silver’s Senior Vice President of Marketing and Innovation Christopher Caudill said in a press release. “Our fall promotions achieve just that – offering high-quality fish and shrimp at great prices.”
Tampa, Florida, U.S.A.-based seafood restaurant chain Bonefish Grill, operated by Bloomin’ Brands, is also getting in on the National Seafood Month action by “calling all seafood lovers” to enjoy its unique specials for the month, the company said in an email to customers. The “Angler’s Catch” dish includes tempura-battered cod, signature seasoned crispy shrimp, French fries, and coleslaw for USD 17.90 (EUR 17.03).
Bonefish Grill is also offering a new dish for fall: wood-grilled salmon topped with apple-maple chutney “with a hint of cinnamon and sugar,” the company stated.
Slapfish Coastal Seafood, operated by Houston, Texas, U.S.A.-based Mac Haik Restaurant Group (MHRG), is advertising two new shrimp dishes for the autumn season.
Through 11 November, Slapfish is offering a coconut shrimp basket and coconut shrimp bowl. The coconut shrimp basket is served with tropical slaw, French fries, and mango chili dipping sauce.
“This entrée is the perfect balance of sweetness and tanginess,” MHRG said in a press release.
The coconut shrimp bowl includes hand-coated crispy coconut shrimp atop a fragrant rice and quinoa blend with tropical slaw, mango chili sauce, pineapple relish, avocado, English cucumber, sesame soy glaze, and sriracha mayo.
The limited-time coconut shrimp dishes were developed by MHRG and culinary innovation partner The Culinary Edge (TCE), which helped Slapfish begin “a delectable strategy for a full suite of upcoming limited-time offers that will hit restaurants in fall 2023 through summer 2024,” MRHG said.
For customers who prefer plant-based seafood, Slapfish also has a plant-based New Wave shrimp analog.
Photo courtesy of Jonathan Weiss/Shutterstock
