Indre Kvarøy, Norway-based Kvarøy Arctic has joined Thrive Market, an online membership-based market, allowing ordering of its products from anywhere in the contiguous U.S.
Kvarøy has secured a spot as an exclusive purveyor of farmed Atlantic salmon for Thrive Market, offering one or two packs of frozen portions of salmon in a 32-ounce bag. The products will be shipped to Thrive Market subscribers in 100 percent recyclable and reusable materials, the company said.
Kvarøy’s salmon was initially available in the U.S. through Blue Circle Foods, but the company began its own route to market in March 2020 with the launch of the Kvarøy Arctic brand.
Since then, the company has been successful in accessing new markets. In the past year, it garnered new partnerships with Kroger and Amazon – both buoying its sales. The company was also named one of Whole Foods’ 2020 suppliers of the year. The newest partnership is the latest step in the brand’s goal of increasing accessibility to its product, Kvarøy Arctic Vice President of Sales Chris Cumming said.
“This partnership with Thrive Market is an important step for the Kvarøy Arctic brand as we strive to fulfill our mission of making our sustainably raised, nutritious salmon accessible to homes across the country,” Cumming said.
As part of its goal of increased access, Kvarøy has introduced a “number of affordably priced value added products” to lower price points, and also donates regularly to food banks and community kitchens.
“We’re proud to join the company of the Thrive community among so many like-minded brands dedicated to reducing their impact on the planet,” Cumming said.
As part of its membership program, Thrive Market matches every paid membership with a free membership to someone in need to provide access to healthy and sustainable products, which aligns with Kvarøy’s mission of sustainability, according to Cumming.
“We’ve spent the past year learning about the mission and values of the Kvarøy Arctic team and tasting the fish,” Thrive Market Meat and Seafood Product Innovation Lead Michael Hacaga in a release. “We love the flavor and texture of the fish and are excited to introduce Kvarøy Arctic as one of our most-valued partners.”
Photo courtesy of Kvarøy Arctic
