Seafood deals abound as Americans plan to spend record amounts on Mother’s Day

Secret Island coho salmon bacon and hot-smoked salmon.

Americans plan to shatter spending records on Mother’s Day this year, according to a new survey from the National Retail Federation (NRF).

The NRF and Prosper Insights and Analytics’ annual survey shows Americans plan to spend USD 35.7 billion (EUR 32.7 billion) on Mother’s Day – nearly USD 4 billion (EUR 3.7 billion) more than last year’s record high. The survey also found that consumers plan to spend USD 274 (EUR 251) on average purchasing gifts, food, and meals out, the highest in the history of NRF’s study. The top estimated spenders are those ages 35 to 44, who the survey expects to spend an average of USD 382 (EUR 350) on the holiday.

According to separate National Restaurant Association (NRA) survey, 40 percent of adults plan to have a home-cooked Mother’s Day meal this year, 30 percent plan to eat out at a restaurant, and 13 percent plan to order takeout or delivery

“Mother’s Day has historically been a strong, high-traffic holiday for the restaurant industry,” National Restaurant Association Senior Vice President of Research Hudson Riehle said in a press release. “As families around the country look to celebrate the important role that mothers play in our lives, restaurants offer an opportunity to take the hassle of cooking out of the equation for a day while making the holiday memorable for everyone at the table.”

To make the most out of the looser holiday spending, many restaurants are offering seafood discounts and promotions, recipes, and special meals. Seafood restaurant chains running Mother’s Day specials include Bonefish Grill, Del Frisco’s Eddie V’s Prime Seafood, Joe’s Crab Shack, Landry’s Seafood House, Mitchell’s Fish Market, and Seasons 52, according to Today.

It’s clear many Americans will be spending more money on food for Mother’s Day, but it’s difficult to predict whether they will eat out or prepare meals at home, 210 Analytics Principal Anne-Marie Roerink told SeafoodSource. 

“Mother’s Day was traditionally the biggest restaurant holiday of the year as families around the country took the opportunity to spoil mom with a nice meal out,” she said. “[But] the past three years have been very home-centric, between Covid-19 and inflation.”

Grocery chains are also trying to capture Mother’s Day food buyers this week. Visiting grocery stores in Philadelphia, Pennsylvania, U.S.A. this week, Roerink said she noticed many retailers promoting holiday meal solutions along with aggressive ads in higher-end offerings in meat and seafood

Photo courtesy of Secret Island Salmon

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