Target unveiled a new larger store format – nearly 150,000 square feet – along with expanded food and beverage options and enhanced fulfillment for its surging online orders.
The retailer said in a press release it will continue to operate stores of all sizes, but it plans to focus on the new larger format – more than 20,000 square feet larger than Target’s average store – in the next few years.
Starting in 2023, more than half of Target’s approximately 200 full store remodels and almost all the retailer’s approximately 30 new stores will include elements of the new design. Then, beginning in 2024, all of Target’s remodels and new stores will feature the majority of the reimagined store design elements.
The larger Target stores will feature expanded food and beverage items, along with “exclusive brand partnerships and a curated mix of owned brands and national brands that continues to differentiate the retailer and build guest loyalty,” Target said.
Target’s Good & Gather private label brand already features a wide variety of seafood options, including frozen raw shrimp, Alaska salmon fillets and Alaska cod fillets, as well as numerous shelf-stable items like seasoned tuna pouches and canned tuna.
Target did not respond to SeafoodSource’s requests for comment.
In additon to offering more products, Target said the larger format stores will support the retailer’s profitable same-day fulfillment services and deliver on its “stores-as-hubs strategy” for digital fulfillment.
The new stores’ layout includes a backroom fulfillment space that’s five times larger than previous stores of similar size.
“This additional space will help support the ongoing growth Target has experienced, with its stores fulfilling more than 95 percent of the retailer’s digital orders and same-day services accounting for more than 10 percent of its overall sales,” the retailer said.
Target will also pull in community-focused elements to each store’s design, from native landscaping outside the store to localized product offerings within the store.
Photo courtesy of Target
