Norwegian seafood company Mowi wants to decommoditize farmed salmon as a food product and firmly believes that it has the right brand attributes to achieve this ambition, CEO Ivan Vindheim told the North Atlantic Seafood Forum (NASF) 2020.
“To a large extent, the salmon market is commoditized, and for most consumers a salmon is a salmon. But this is something that we want to change" …
Photo courtesy of Jason Holland/SeafoodSource
