In order to increase its competitiveness on the Swedish market, Orkla ASA is merging Abba Seafood and Procordia, making one of Sweden’s largest food companies.
Abba Seafood’s brands include Abba, Kalles, Grebbestads and Ejderns. Procordia markets brand such as Felix, Ekstroms, Onos, Risifrutti, Grandiosa, Fun Light, Liva, Den Gamle Fabrik, BOB, Pauluns and Jokk.
“By combining the best of Abba Seafood and Procordia, we will create a new company that will strengthen the competitiveness of our well known Swedish food brands, and give them greater clout in the Swedish market,” said Atle Vidar, Orkla Foods Nordic CEO.
The new company is expected to see profits of about SEK 4.5 billion (USD, EUR) and more than 1,300 employees. It will be operational as of 2 April and will be headed by Patrik Andersson, current Procordia CEO.
Current administrative positions at Abba Seafood's head office in Gothenburg will be moved to Eslöv, where the new company’s headquarters will be. About half of the 60 Abba employees in Gothenburg will be offered jobs at Eslöv. ??Abba's branded products will continue to be manufactured at its factory in Kungshamn. The company's central raw material facility in Kungshamn and the central warehouse in Uddevalle will also continue to operate. The same applies to production at Procordia's plants in Eslöv, Tollarp, Fågelmara, Kumla, Örebro and Vansbro. The grocery sales teams in the two companies will be maintained as at present, while the sales teams in Abba Foodservice and Procordia FoodSolutions will be combined.
