Chris Mulder, a foodservice sales and marketing veteran of 20 years, has been named senior VP of foodservice sales and marketing for High Liner Foods.
Mulder was most recently president of Cargill Foodservice North America, where he spent the past 15 years. He will lead High Liner’s sales activity in foodservice with its national chain restaurant accounts, broadline distribution customers and marketing activities and initiatives.
“Chris brings to the table a track record of sales growth and leadership which is well-suited to lead our U.S. foodservice business,” said Peter Brown, president and COO of High Liner Foods USA. “The company's many acquisitions over the past five years have put us in the position of industry leadership, and we're thrilled to have a leader of Chris’ caliber take this combined business to the next level.”
