King & Prince announces executive hire

King & Prince Seafood, of Brunswick, Ga., has appointed Jeff Crowley to the new position of VP, general manager, enterprise management.

Crowley oversees the implementation of the company’s vision and growth strategy within the Enterprise Management Group with leadership responsibilities for the sales, customer service and trade marketing teams.

“We are excited to have Jeff on board. His previous experience leading teams at Sara Lee and most recently with Lettieri’s, a portfolio company of Allied Capital, has been focused on establishing go-to-market strategies and organizational alignment structures designed to drive efficiency throughout the entire supply chain,” said John Flood, senior VP of sales and marketing. “These attributes are a great fit as we further position King & Prince as a category leader in seafood and leverage the overall strength of our parent company and the overall Nissui Global links network. Ultimately, our partners — customers and brokers will benefit.”

King & Prince’s Enterprise Management Group assures alignment and allocation of the company resources directly to its broker partners.

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