King & Prince Seafood on Monday unveiled a new corporate vision, featuring the tagline “Seafood. Without a Catch.”
The vision, according to the Brunswick, Ga., company, is a commitment to deliver quality and consistency — “with no surprises” — to its retail and foodservice customers as well as support increased seafood consumption.
King & Prince pledged to “exceed industry standards and procedures for quality control,” emphasize traceability and sustainability, and offer product innovation and an extensive product line.
“Our priority has been and will always be our customers. In order to ensure that we continue to deliver relevant products and perfect customer service, it was important we undertake this bold and ambitious initiative and do it right,” said Volker Kuntzsch, president of King & Prince. “The entire organization is committed to our new ‘Seafood. Without a Catch’ vision and looks forward to showcasing how the seafood industry is raising the bar for the future.”
King & Prince is owned by Japanese seafood giant Nissui. Its brands include King & Prince®, Mrs. Friday’s®, Oceanway® and Pride of Alaska™.
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