Maine urged to protect its brand

The state needs to work harder to market Maine seafood as a way to help the industry prosper, Gov. Paul LePage said during an address Friday at the 37th annual Maine Fishermen’s Forum.

The governor recounted a story of when he was in Florida a couple months ago for a wedding and stopped at a restaurant that was touting Maine lobster as its special of the day. LePage said he asked the restaurant owner where in Maine the lobsters came from and the owner admitted that the seafood actually came from Massachusetts.

“He said they were not from Maine but who knows what Massachusetts lobster is,” LePage said.

The governor said when he returned from Florida he asked his office’s legal department to see if there is any legal action the state could take to prevent lobsters from elsewhere being falsely marketed as coming from Maine.

Click here to read the full story from the Bangor Daily News >

Click here to watch Patrick Keliher, the new commissioner of the Maine Department of Marine Fisheries, give a talk at the Maine Fishermen’s Forum on Friday >

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