Maritech examines emerging seafood sector technologies

Published on
June 29, 2018

Norwegian seafood business software developer Maritech has opened the doors to its newly-created digital seafood innovation lab in Molde, Norway.

Considered the first seafood-focused innovation lab of its kind, the venture aims “to provide the Maritech team, its customers and partners with a space, ambiance, and culture to collaboratively build innovative solutions for traceability, process control, and automation throughout the seafood value chain,” the company said.

Various concepts and technologies will be explored by the lab, including IoT, big data, business intelligence, electronic cooperation, automation, machine-leaning, artificial intelligence, augmented reality, and blockchain. The lab’s technicians and occupants will be looking for how these digital resources can be used to advance innovation within the seafood sector, according to Maritech. 

“Since the launching of DigitalSeafood, our cloud-based suite of software, our innovation blueprint has been based on design thinking, distilling the best practices of agile development into a few simple key processes: empathize, define, ideate, prototype, and test,” Maritech CO Odd Arne Kristengård said. “By applying these principles in the industry-collaborative environment of an innovation lab, we can productively combine seafood sector knowledge with in-depth technology expertise to pinpoint the most pressing needs of our customers and come up with immediate and practical solutions.” 

The innovation lab will also serve to facilitate the growth of Maritech’s seafood clientele, who continue to evolve from small, family-owned businesses to large, multi-national corporations, according to Kristengård. As its industry partners have grown, Maritech has worked diligently to organically develop software solutions that reflect and accommodate such growth. 

“Maritech’s innovation lab will further these advances, accelerating the seafood sector’s ability to digitally collaborate by building an immersive framework which has resonance in and across the entire seafood value chain, solving problems and removing technological barriers,” the company said.

“Maritech has a long history of implementing ground-breaking research initiatives that have helped our customers meet the global challenges of increasing regulation, traceability, and sustainability demands,” Maritech CEO Janne T. Morstøl said. “By setting up an innovation lab, we continue this strategy with an aim of bringing together industry partners and customers with a focus on developing and deploying real solutions that create sound economic value for our customers.” 

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