New FPI initiative promotes seafood in schools
Fishery Products International on Tuesday kicked off a contest designed to promote seafood in grammar schools nationwide.
As part of the “Picture of Health” campaign, school foodservice distributors, along with FPI’s K-12 broker sales representatives, will compete for a series of prizes by developing creative, appealing and nutritious seafood menu concepts for students and by creating video testimonials that document successful seafood programs being established in schools.
Each project will be voted on online vote starting 4 June and in-person at the School Nutrition Association’s Annual National Conference in Denver from 15 to 18 July. The school foodservice director and FPI K-12 sales broker whose video receives the most votes will each receive a USD 2,000 gift card.
“FPI understands the challenges that foodservice directors face implementing seafood programs that students will find fun and appealing, while meeting national nutrition standards for schools,” said Rick Spalding, corporate accounts marketing manager for High Liner Foods (USA), which owns the FPI brand. “This contest is about finding school districts that are ‘pictures of health’ and models for other districts to follow when introducing fun and exciting seafood menu options.”