Vertically integrated fishing company Reunimer, which operates in the Indian Ocean waters off Madagascar and the French island of Réunion, has consolidated four of its subsidiaries under one group name in order to build better brand recognition.
Reunipeche and Reunion Pelagique – which specialize in fresh pelagic fish – Réunion Pêche Australe – which specializes in toothfish – and Madagascar Seafood – which specializes in demersal fish, octopus, and lobster – will now all operate under the Reunimer label.
“I think it’s time to make sure that everyone knows our group under one name for all our activities,” Reunimer CEO Sébastien Camus told SeafoodSource at the 2025 Seafood Expo Global (SEG), taking place in Barcelona, Spain, from 6 to 8 May.
Founded in the late 1990s, the company initially operated in Madagascar and fished for octopus, squid, and lobster. Soon after that, in 2002, the company moved its headquarters to Réunion and began serving the island’s population of nearly 900,000 with fresh fish. Its operations have grown to include processing facilities, brick-and-mortar shops to sell fresh fish, and around 70 small vessels mainly fishing tuna and Marine Stewardship Council-certified swordfish, as well as one larger vessel fishing for toothfish.
“We also export to France and have been growing sales to the U.S., as well as maintaining relationships with Asia,” Camus said.
Reunimer’s expansion into becoming one of the largest seafood suppliers to both Madagascar and Réunion, in addition to becoming a global exporter, led to the creation of multiple subsidiaries to delineate the firm’s myriad activities.
However, that expansion made it difficult to garner brand recognition and benefit from unified marketing tactics, according to Camus.
“Our booth last year [at SEG] had a lot of logos everywhere. Now, it’s much more straightforward,” Camus said.
As for the future of the now-unified brand, Camus said Reunimer wants to further strengthen its vertical integration.
“We want to continue our efforts to integrate the entire supply and value chain because we want to be directly involved in each product we produce,” Camus said.
The move to unify the brand comes after European private equity firm Hivest Capital acquired Reunimer in September 2024.
“Hivest Capital, along with the group’s management team, shares the common goal of strengthening the group’s position both in its traditional markets and internationally, including through external growth operations,” Hivest said at the time.
