Scottish seafood, especially mackerel, has made big gains in Japan ever since the U.K. signed a free trade agreement (FTA) with the East Asian nation in late 2020.
Over four years on from the signing of that agreement, the Scottish seafood industry is continuing to work hard to ensure more species similarly make their mark in Japan, according to Seafood Scotland Head of Trade Marketing for the U.K., Asia, and the Middle East Adam Wing.
Wing recently participated in a trade mission to Osaka and Tokyo alongside Scotland Minister for Business Richard Lochhead, the goal of which was to build on the success of mackerel by expanding the presence of other Scottish species already in the Japanese market and exploring the introduction of new products.
The trade mission was just the latest initiative set out by Seafood Scotland to build a presence in the Japanese market.
The national trade and marketing body’s efforts have included placing Scottish seafood companies on a pavilion at the Japan International Seafood and Technology Expo in Tokyo for the past 10 years, as well as a marketing campaign for Scottish mackerel in collaboration with retail chain Aeon that first began in 2020...
