The Fishin’ Company announces partnership with Trace Register

The Fishin’ Company, the largest tilapia importer in the United States, announced a partnership with Trace Register, a global leader in full-chain seafood traceability, on 22 March. 

Trace Register will assist the Munhall, Pennsylvania-based producer, importer and distributor of frozen seafood in its plan to integrate its compliance, sustainability, and traceability platforms into a single platform. The Fishin’ Company supplies a wide-range of products, including wild-caught and farm-raised products like tilapia, salmon, cod, swai, haddock, snow crab, and mussels, and therefore has an extensive list of detailed compliance requirements covering governmental regulations, customer requirements, sustainability, and social responsibility. Through the partnership, The Fishin’ Company plans to create an easy-to-use solution that stores all of its vital information and data in one place. 

“Trace Register’s end-to-end traceability transparency provides us with an easy way to achieve the assurance we need to verify that our products are sustainable, socially responsible, compliant, and of the highest quality,” Fishin’ Company COO Heath England said in a release.

Trace Register’s full-chain traceability and its analytics with continuous monitoring and auditing will allow The Fishin’ Company to “ensure that all of its products can conform to requirements both internally, and from customers,” England said.

Analytics will make sure all data is trustworthy, and enable The Fishin’ Company to automate alerts, England said The new solution will enable consolidation of information from multiple sources about different products in one system that’s available to all employees. 

The new system will help The Fishin’ Company improve compliance and quality while keeping information confidential, Trace Register said.

“We are dedicated to helping our customers, such as The Fishin’ Company, achieve unprecedented outcomes that include improved efficiency, lower costs, and reduced risk,” Trace Register CEO Phil Werdal said. “Our goal is for our customers to put their data to work to help their businesses be more profitable.”

The Fishin’ Company said that the goal of the new partnership is both increased transparency with all their customers and increased efficiency in sourcing and retaining data on their supply chain. 

“We believe Trace Register’s robust tool is the seafood industry’s next critical step in the supply chain transparency evolution,” The Fishin’ Company President Ryan Grace said. “Additionally, this traceability solution will ultimately reduce the amount of time we spend on maintaining our critical documentation, leaving us more time to focus on providing the highest level of service to our customers.”


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