Trans-Ocean Products awards Advantage Northwest with “broker of the year” title
Bellingham, Washington, U.S.A.-based Trans-Ocean Products has named Vancouver, Washington, U.S.A. Advantage’s Northwest office its broker of the year for 2021.
Trans-Ocean Products, Inc. is one of the United States’ largest processors of surimi seafoods, which are sold under the Crab Classic, Simply Surimi, Jaiba Supremo, and Seafood Snackers brand names, and also as private labels.
Advantage’s Northwest office covers distribution of Trans-ocean products in the U.S. states of Washington, Oregon, and Idaho. It accounted for more than USD 2 million (EUR 1.8 million) in new sales of Trans-Ocean products in 2021, according to the company.
"Advantage’s Northwest office delivered exceptional results in 2021, a year that presented a multitude of challenges for the food industry. Advantage successfully increased distribution on Trans-Ocean’s market-leading Crab Classic product line at major retail accounts in the Northwest,” it said. “The Advantage team also provided their customary high level of service, keeping Trans-Ocean Products’ customers informed and in-stock throughout a period of significantly increased shopper demand. The new business will further expand Trans-Ocean’s dominant market share in the surimi seafood category across the Northwestern region of the country.”
Trans-Ocean Products is a subsidiary of Maruha Nichiro focused on the production of surimi sourced from three Maruha Nichiro-owned surimi block plants in Alaska and tree floating processor vessels operating in the North Pacific Ocean. Trans-Ocean’s processing plant in Bellingham is the only gluten-free certified facility in the U.S. surimi seafood industry.
“In a year in which just filling orders sufficiently was our primary goal, Advantage went above and beyond with their efforts to introduce new items at the retailers they cover,” Trans-Ocean Products North American Retail Sales Manager David Borowski said. “They are respected in the market, and that is to our benefit.”
Photo courtesy of Trans-Ocean Products