Oslo, Norway-headquartered Cermaq has unveiled its new brand platform True Arctic Salmon, which it said focuses on specific product qualities brought by farming its fish for longer in the cold waters north of the Arctic Circle.
The fully-owned subsidiary of the Mitsubishi Corporation believes “the Arctic effect” represents market value, with consumers increasingly paying more attention to the origins of food.
Salmon grown in the area take three to four months longer to reach market size.
“The brand platform True Arctic Salmon is a foundation for our close cooperation with our customers to support their success in their communications and marketing. We focus on successful category growth for our customers, and believe this will be a useful tool for our customers. This is part of our strategy of being a leading customer-oriented B2B company,” said Arild Åkre, global sales and marketing director at Cermaq. "The Arctic has its own identity, with magnificent nature, tough conditions, and cold and pure water. Here we produce salmon with Arctic effect that has specific product qualities. These are some of the elements in the origin of True Arctic Salmon, and what conscious consumers care about.”
