For this week's installment of Seafood Business Insider, we sit down with Andy Mecs, Director of Marketing & Innovation for StarKist, to talk strategy and innovation.
SeafoodSource: What are the biggest challenges when it comes to marketing seafood? How good is the seafood industry as a whole, when it comes to marketing and are there any specific shortfalls or successes you could share as examples?
Mecs: There are many challenges to marketing seafood in the US. America…